In this article, you will find the steps to upload your third-party tags into your Google Ads campaign. Before you start, it's essential to know that your Google Ads account must have a reasonable ad spend history for the third-party tags to be accepted and added to your account. Before the third-party tags are available in your Ad Group, they will be validated by the 3PAS team, which usually takes up to 24 hours.
Obtain the Ad Tags from Creatopy
- Once you're done with your creative(s), enable Ad Serving.
- From the Ad Serving card, you can:
- Add a ClickTag URL, which will serve as your landing page.
- Set up External Tracking.
- Set up Dynamic variables.
- Select Google Ads as your DSP.
- To obtain the ad tags, we recommend exporting them in an XLS file. To do that, click Download and select Download as XLS.
Complete the Spreadsheet
- Open up your spreadsheet, obtained previously from Creatopy, and complete the following columns:
- CampaignName - Type in the name of your campaign¹.
- AdGroupName - Type in the ad group for your campaign².
- PlacementName - Here, you can add the ad size as a name³.
- Once done, download the sheet as an XLSX file.
Complete the Google Ads form
The final step is to complete this Google Ads form with information related to the campaign you're about to launch and upload the spreadsheet completed in the previous step.
Note¹'²: It must be the same as in your Google Ads account.
Note³: Remember that you cannot have the same Placement Name more than once.