How to Create and Deliver Ad Variations from a Single Design

With the Feed, you can download the design variation, but if combined with Ad Serving, you can use a single Ad Tag in your display campaign where you can control the variation you want to show your audience. 

Create your CSV

1. Create your spreadsheet using Google Sheets¹.
2. Input the data in your spreadsheet.
3. Go to File > Share > Publish to web.
4. On the Publish window, go to the Link section.
5. Select the sheet you want to be published.
6. Set the spreadsheet as Comma-separated values (CSV).
7. Copy the link and save it for later.

Import the Feed in Creatopy

1. Head over to the left sidebar, and click on Feed.
2. Click on Create feed.
3. Click on Import feed.
4. A pop-up window will open, where you can select Sync from URL.
5. Paste the CSV link saved from earlier.
6. Click on Confirm link.
7. Adjust Feed settings as needed.
   • Sync Feed content. Set the frequency for updating your feed content.
   • List separator type. Set the separator type for your file.
   • Target ID. If you set up target IDs in your file, select the appropriate column from the dropdown menu. Otherwise, use the Row index option.
8. You will have a preview of the feed content where you can:
   • Rename your feed.
   • View the contents of your feed.
   • Adjust feed settings.
9. Click Apply feed.

Bind the Feed with your Creative

1. Select the layer from your design.
2. Head over to the Properties bar.
3. Click the Diamond icon to connect a layer property to your feed's variables.

Set up and Adjust the Ad Tag code

1. Enable Ad Serving.
2. Obtain the Ad Tag code of your design. Choose one of the two:
   • Download as XLS. A Spreadsheet is downloaded to your computer where you can copy the Ad Tag.
   • Copy code. Copy the Ad Tag directly from Creatopy.
3. Before uploading the Ad Tag, adjust the macro as follows:
   • In the "feedRow" column, replace {FEED_ROW} with the row number you'd like to show your audience. In this scenario, the CSV has 5 variations, and if you want to show the 3rd one, you will replace {FEED_ROW} with 3, as that's the value representing the 3rd variation of the design.
4. Copy the adjusted code into your Ad Network of choice as a 3rd party tag.

Note¹: Using Google Sheets is not mandatory; you can use any spreadsheet software you have available.