Tracking the performance of your campaigns is a critical step in the marketing process, as it provides insights into how your target audience is engaging with your content. By monitoring metrics such as clicks, impressions, and CTR, you can assess the effectiveness of your campaigns and identify areas of improvement.
Reports
From Reports, you can add breakdowns to projects and download a CSV report showing your ads' performance.
- Go to Ad delivery.
- Click on Reports section.
- Click Add Filter to:
- Select the Project.
- Select the Ad Network.
- Select the A/B Test.
- Click Breakdowns to:
- Select the types of breakdowns you want to have in the report.
- Click on the Calendar to:
- Select the time range of the report.
- Once done, click on Download report or Save report.
Analytics
Head over to Analytics to have a chart view on how many Clicks, Impressions, or CTR your ads have.
- Select a Project.
- Click on theAnalytics section.
- Click Add Filter to:
- Select the Ad Network.
- Select the Design.
- Select an A/B Test.
- Click on the Calendar to:
- Select the time range of the graph view.
- After this, you can select the Clicks, Impressions, or CTR to be shown in the chart.
- Hover over the chart to see detailed information on how the ads perform.