You can localize the ad you're creating for multiple countries or regions so that our system will tailor your message for each person, no matter their location.
This article will show you how to personalize an ad with multiple languages using the Feed, Ad Serving, and Google Sheets.
Main benefits
- The ad will be translated into their native language based on the user's location.
- Control over the Copy of the message.
- The Copy of the message is controlled by a CSV file uploaded in the Feed Ad Builder.
- Our system will detect the user's country based on their IP Address*, showing the correct variation of the creative to the user. No additional requirements or integration are needed from your DSP.
Set up your CSV using Google Sheets
- Create a new spreadsheet in Google Sheets.
- Input your data in the spreadsheet.
- Go to File > Share > Publish to web.
- On the Publish to web window, go to the Link section.
- Select the sheet you want to be published.
- Set the spreadsheet as Comma-separated values (CSV).
- Copy the Link and save it for later.
Import the Feed into Creatopy
- Head over to the left sidebar and click on Feed.
- Select Create feed.
- Click on Import feed.
- A pop-up window will open, where you can go to the Sync from URL tab.
- Paste the CSV link saved from earlier.
- Click on Confirm link.
- From the Target ID section, select Country.
- Click Import feed.
- Click Apply feed.
Bind the Feed with your Creative
- Select the layer from your design.
- Head over to the Properties bar.
- Click the Diamond icon to connect a layer property to your feed's variables.
Set up & Adjust the Ad Tag code
- Enable Ad Serving and set it up according to your needs.
- Set a default¹ Variable.
- Obtain the Ad Tag code of your design. Choose one of the two:
- Download as XLS. A spreadsheet is downloaded to your computer, where you can copy the Ad Tag.
- Copy code. Copy the Ad Tag directly from Creatopy.
- Before uploading the Ad Tag, adjust the macro code as follows:
- In the "targetID" column, replace {TARGET_ID} with {COUNTRY}.
- Copy the modified code into your Ad Network as a 3rd party tag.
Important*: IP geolocation is inherently imprecise. Locations are often near the center of the population. Any location provided by a GeoIP database should not be used to identify a particular address or household.
Note: Creatopy uses the ISO 3166 country codes. For the current list of countries, see the ISO 3166-1-alpha-2 code on their website. You can also refer to the country list on Wikipedia.
Note¹: Our system will show the ad's default variable in countries you left out or can't be localized.