The Ken Burns effect adds an animated transition to a digital image to give the appearance of movement. Many filmmakers add zoom, pan, and fade transitions to static pictures to keep viewers interested.
At Creatopy, we're all about giving you the tools to make your creatives pop, so why not add this effect as well?
This article will show you how to add the Ken Burns animation to your image layers in a few easy steps:
- Head over to the bottom of the left sidebar and open the Timeline.
- Select the image¹ to which you'd like to apply the animation.
- Click on the Build In² animation.
- Select Ken Burns.
- Click Edit to customize the Ease, Tween type, Direction, or Alpha.
- Click the Play icon to see the animation in action.
Important: This animation does not work in AMP due to technical limitations. Additionally, if you download the creative as a GIF or MP4 format, the final weight of the file is significantly impacted by the animation type and the animation duration set on the design.
Note¹: The Ken Burns animation can be applied only on stand-alone Image elements, as it does not apply to images in a Mask or a Shape.
Note²: This effect can only be applied to the Build-In animation.