In this guide, we'll cover the Ad Serving feature. We'll discuss its definition, its benefits, and its functionality.
What is Ad Serving?
Ad Serving allows you to generate an optimized HTML script called an Ad Tag tailored for specific Ad Networks. It enables you to serve your ads from Creatopy directly into your Ad Network of choice, which we've designed to withstand high traffic volumes.
Benefits of Using Ad Serving
- No Size Limitation. Because the designs are stored on our servers, where you have unlimited storage, you don't need to be concerned about the size limitations imposed by your Ad Network.
- Make Live Changes. You can effortlessly update designs that have already been deployed. In other words, you don't need to stop your campaign; download your updated design and reupload it to your Ad Network.
- Access to Reports & Analytics. You can download a CSV performance report directly from Creatopy.
How to Activate Ad Serving for your Designs
- Open your Design/Design Set.
- Click
Ad Serving.
- Click Enable.
- The Ad Serving window will open, where you can:
- Add a Click Tag. Allows you to add a landing page source to your design. Moreover, you can choose how the landing page will open: New tab / The same tab.
- Select Responsive scaling. Enables your creatives to scale automatically for various resolutions so that your design-to-screen ratio remains appropriate.
- Add Ad Network. Select your Ad Network of choice.
- Obtain your Code in the following ways:
- Download as XLS¹. Save the spreadsheet to your local storage, where you can copy the Ad Tag.
- Copy code. Copy the Ad Tag directly from Creatopy.
How to Make Live Changes
As mentioned above, one of the main benefits of using the Ad Serving add-on is that you can make live changes to the already deployed creatives in a few easy steps:
- Adjust the changes for your Design/Design Set accordingly.
- After modifying your Design, you'll notice that the Ad Serving button will switch to orange.
- Click
Ad Serving.
- Click Update live content.
Note¹: When you export ad tags to an XLS file and then open it in Microsoft Excel, copying the cell results in the tag being copied twice. If you encounter this issue, double-click inside the cell and copy the ad tag.