What is The Feed Ad Builder?
Using .CSV files, you can instantly generate multiple versions of an ad, which will reduce a lot of time when creating ad designs. This feature is perfect for e-commerce store campaigns, A/B testing, multilanguage ads, etc.
How does it work?
After you create a design, you can import a .CSV file to feed the data from your columns and directly generate all the other designs you need. The Feed Ad Builder displays the list of all the elements you want to include in your designs such as color, text, URL, etc. You have to link each parameter with its parent column from the imported file to populate the information in your design.
There are certain aspects that must be taken into account regarding the uploaded files, which you can find in our related article, where we discuss our upload requirements. Furthermore, we have compiled a list of compatible platforms, that will allow you to directly download your product information in a .CSV file, which can end up saving you a considerate amount of time.
How do you use it?
First, you need to create your design and make sure that your design elements have the same fields as your .CSV file (ex. headline, CTA, product image, etc.).
After setting up your design, you can find the Feed Ad Builder on the left-side menu bar in the Editor. Click on it, then go for the Select Feed button, and upload your desired .CSV file.
You can also source a .CSV from a URL file which will allow you to use the Sync feature. This way, you can simply change the information in your spreadsheet and everything will be automatically updated in your design. Once you've made your changes in the .CSV, just switch the row preview to make them visible. Be careful though, any designs previously created from that URL path will be overwritten if the feed is not disconnected before the changes are made.
Once you uploaded the file, you will see the list of parameters representing each of the elements that will populate your design - like Design name, Target URL, Header, etc. They will be split into 3 zones:
- General: used for linking general attributes like Design name, Design target URL, and Background source, to your feed.
- On all slides: design elements included on all the slides.
- Current slide: design elements included only on your currently selected slide.
*Note: The "On all slides" zone will only be visible if your design has elements with the "show on all slides" option enabled.
Each parameter has:
- A name - the actual design element on your slides;
- A dropdown menu containing your column headers from the uploaded .CSV;
- A state indicator showing an active or inactive linkage - when you link that parameter to one of your .CSV columns then it becomes active.
Next, you have to link each parameter to your .CSV columns - select from each dropdown menu the corresponding column header from your .CSV. Depending on the type of parameter, these properties should be text, color, image source, and landing URL.
If you edit a layer under an already linked parameter that linkage will be deactivated. There's an in-app message that lets you know about it but make sure to check whether you want that layer to contain the information in your .CSV or your latest edit.
Once you've linked all the parameters to your .CSV's columns, you can preview all the rows in your .CSV rows using the row selector at the bottom of the page.
On the download window, 2 extra options called Current row preview and Select rows will be available for each export format if you have linked at least 1 parameter in the previous step.
*Note: You can also use the Feed Ad Builder in the Generator to create design variations on multiple sizes.