Create Ad Variations for your Shopify Store

With Creatopy, you can import your Shopify catalog and make ad variations based on the items on your list. In this article, we'll show you how to link your Shopify catalog, create ad variations with Feed, export, and automate your creative with Ad Serving.

How to Import your Shopify Catalog

1. Head over to the left sidebar and select Feed.
2. Click on Create feed.
3. Click on Import feed.
4. A pop-up window will open, where you can select Shopify.
5. Type in your shop's URL.
6. Click on Confirm link.
7. Adjust Feed settings as needed.
   • Sync Feed content. Set the frequency for updating your feed content.
   • List separator type. Set the separator type for your file.
   • Target ID. If you set up target IDs in your file, select the appropriate column from the dropdown menu. Otherwise, use the Row index option¹.
8. Click Import content.
9. You will have a preview of the feed content where you can:
   • Rename your feed.
   • View the contents of your feed.
   • Adjust feed settings.
10. Click Apply feed.

Bind your Catalog to your Design

No matter what catalog you import², you will always find the following columns in your feed.

• ProductID
• VariantID
• Title
• Vendor
• SKU
• Option1
• Option2
• Option3
• Price
• URL
• Tags
• Grams
• Featured Image
• Image 1-10

How to Bind your Catalog with your Creative

1. Select the layer from your design.
2. Head over to the Properties bar.
3. Click the Diamond icon to connect a layer³ property to your feed's variables.

Export your Ad Variations

Once you’ve finished binding your catalog, export them using your subscription plan’s export credits.

1. Head over to Download.
2. Select your desired format.
3. Under the Feed Rows section, you can:
   • Select Current row preview.
   • Select the range of rows you'd like to download.
4. Click Download.

Automate your Creative with Ad Serving

1. Enable Ad Serving.
2. From the Ad Serving card, you can:
   • Enable ClickTag⁴.
     • You can Bind the URL from your feed.
     • Or you can type in the URL manually.
   • Set up External Tracking (optional).
   • Set up Dynamic variables (optional).
3. To obtain the ad tag, you can either:
   • Download as XLS. A Spreadsheet is downloaded to your computer where you can copy the ad tag.
   • Copy code. The ad tag will be copied to your clipboard.
4. Before uploading the ad tag to your DSP, adjust the macro as follows:
   • In the "feedRow" column, replace {FEED_ROW}  with the row number you want to show your audience.
5. Copy the adjusted code into your Ad Network as a 3rd party tag. 

Note¹: You can use IDs of less than 100 characters once the feed content is set up.

Note²: We can process up to 1000 product variations when importing the Shopify catalog.

Note³: When binding an image with your catalog, we recommend using the FeaturedImage column.

Note⁴: Any Go to URL attached to an existing layer from the design is overwritten by the ClickTag.