Download your Design

This article will show you the available download file formats and how to download your creative(s) from Ad Studio.

How to Download Your Creative(s)

1. Head over to the top right corner and click on the Download icon.
2. Select the format of your export; depending on your chosen format, you can set up additional settings related to your selected format.
   • JPG. Set the image quality, scale, and slide you want to download.
   • PNG. Pick the scale and which slide you want to download.
   • WEBP. Determine the image quality and save retina-ready images.
   • HTML. Select the Ad Network, image quality, save retina-ready images, ClickTag, or fallback image. 
   • AMP. Determine the image quality and save retina-ready images.
   • MP4. Standard format for videos, suited for streaming on the internet¹'².
   • GIF.
     • Static. A static image with a single slide³ will download.
     • Animated. Set the quality, high or optimized⁴.
   • PDF. Choose between Print or Standard and which slide to download.
3. Once you've finished setting up your format, click Download.

Name your Download Files

You can use tags to name your download files to help you stay organized. This can be achieved by clicking the  Name your download files icon on the top right corner of the download card above the PNG file format.

• Name tags: Design name, Design type (short), Design type, Unit, Date (mmddyy), Date (ddmmyy), Scale.
• Tags delimiter: Hyphen, Underscore, Space.
• Use feed⁵: Use your feed's content to automate the filename for each of your design variations.
• Limit your display ads file names to 50 characters. Some display ad networks require file names to be up to 50 characters to ensure compatibility, organization, and system performance.

Export specific sizes 

If you're working with a set, you can select which sizes you want to export from it: all or specific sizes. To do so, click the Export specific sizes icon at the top right corner of the download card above the PNG file format.

Note¹: If the MP4 download takes too long and you don't want to wait, you can click Send me the link on the download dialogue box, which will send you a link to your email with the export.

Note²: When downloading as MP4, the video's length is capped at 180 seconds. However, you can bypass this limitation if the creative is exported as HTML5.

Note³: If your design has multiple slides, the first slide will download as you cannot choose which slide to download.

Note⁴: The optimized version of an animated GIF is compatible with Google Ads and is limited to 5 fps.

Note⁵: This option is available when you have a feed applied to the design you're working on.