While there are different requirements when setting up a display ad campaign on Google Ads, in this article, we'll focus on what you should have in mind when it comes to getting everything in order in Creatopy. You can find Google Ad's extensive documentation here, covering all the necessary information, including account requirements, specifications uploading AMPHTML, HTML5, and more.
HTML5 ZIP File Requirements
You can find below the accepted file sizes in your ZIP file. Any other file size will result in an error when you're trying to upload your creatives into Google Ads.
Accepted Ad Sizes
Square and rectangle |
|
| 200 x 200 | Small square |
| 240 x 400 | Vertical rectangle |
| 250 x 250 | Square |
| 250 x 360 | Triple widescreen |
| 300 x 250 | Inline rectangle |
| 336 x 280 | Large rectangle |
| 580 x 400 | Netboard |
Skyscraper |
|
| 120 x 600 | Skyscraper |
| 160 x 600 | Wide skyscraper |
| 300 x 600 | Half-page ad |
| 300 x 1050 | Portrait |
Leaderboard |
|
| 468 x 60 | Banner |
| 728 x 90 | Leaderboard |
| 930 x 180 | Top banner |
| 970 x 90 | Large leaderboard |
| 970 x 250 | Billboard |
| 980 x 120 | Panorama |
Mobile |
|
| 300 x 50 | Mobile banner |
| 320 x 50 | Mobile banner |
| 320 x 100 | Large mobile banner |
The supported ad file sizes are 600KB or smaller.
Regionally Available Ad Sizes
If you are targeting specific regions, be aware of the following region-specific ad sizes:
Ad Type |
Dimension |
Regional Use |
| PL billboard | 750 x 100 | Poland |
| PL double billboard | 750 x 200 | Poland |
| PL Triple billboard | 750 x 300 | Poland |
| Vertical rectangle | 240 x 400 | Russia |
| Panorama | 980 x 120 | Sweden |
| Top banner | 930 x 180 | Denmark |
| Triple widescreen | 250 x 360 | Sweden |
| Netboard | 580 x 400 | Norway |
The supported file size for these regional ad sizes should be 150KB or smaller.
Note: Your zip file should contain at most 40 files in the folder.
Helpful link: If your HTML5 file is ready, you can run it through Google Ad's validator to make sure everything runs smoothly.
Important: In case you're using a custom font uploaded by you in Creatopy, converting it to SVG is mandatory. Furthermore, Google Ads doesn't support video files, so avoiding using them in your ads is best.
Important: Limit your display ads file names to 50 characters. You can visit this article to see how you can name your export file.